Stock market bubbles continue to dominate headlines, particularly in fast-moving sectors like artificial intelligence and semiconductors. A recent WSJ article, America Is Great at Creating Stock Market Bubbles—and Shrugging Them Off, highlights this. It discusses how these bubbles can inflate and burst rapidly—sometimes within months—yet the broader market often remains resilient.

Diversification and the S&P 500
The key reason is diversification. Even as specific themes collapse, like memory chips or AI stocks, the S&P 500 has remained near record highs. This pattern reflects a broader trend: localized stock market bubbles rarely derail a diversified index. Over the past 12 months, the S&P 500 has delivered. This broad-based index had total returns of roughly 19%, with annualized volatility of about 13%. These figures highlight a balance between growth and risk, even amid periodic drawdowns.
ETFs to access the S&P 500
Investors often access the index through ETFs. S&P 500 ETFs include the iShares Core S&P 500 ETF (IVV), Vanguard S&P 500 ETF (VOO), and SPDR S&P 500 ETF Trust (SPY). These funds closely track the S&P 500, delivering nearly identical returns and volatility due to their passive structure. See BlackRock IVV fund page, Vanguard VOO fund page, and State Street SPY fund page for more information.
Sector ETFs tell a more nuanced story. Technology (XLK) has posted higher returns but with greater volatility. Meanwhile, defensive sectors like utilities (XLU) and consumer staples (XLP) have delivered similar volatility with more modest gains. Sectors such as financials (XLF) and industrials (XLI) have exhibited risk-return profiles similar to the overall index.
Recent research reinforces these trends. A July 2026 analysis from Morningstar Market Insights notes that concentration in mega-cap technology stocks has increased sector volatility, even as diversification helps stabilize overall portfolio risk. Similarly, insights from JPMorgan Asset Management highlight that earnings growth outside technology has helped offset sector-specific drawdowns.
Dealing with the inevitable stock market bubbles and ETFs
The takeaway is clear: stock market bubbles are inevitable, but their impact depends on portfolio construction. The S&P 500 remains a diversified index spanning 11 sectors and hundreds of companies. This diversification allows gains in some areas to offset losses in others, often resulting in lower volatility for similar long-term returns.
In today’s environment—where speculative cycles can form and collapse quickly—broad exposure through index ETFs remains one of the most effective ways to manage risk. Stock market bubbles may come and go, but diversification remains a durable strategy for long-term investors.














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